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Those using the cryptocurrency-powered Brave browser on iOS devices can now earn its Basic Attention Token (BAT) for seeing privacy-centric ads while surfing the web.
According to various users on social media, Brave’s Rewards program is now live on iOS devices to let users earn BAT while on the go. On Reddit, a Brave team member noted the update enabling ads is slowly rolling out to all users, confirming they’re now live.
— Matthew Leybold (@MLeybold) November 13, 2019
Brave’s rewards program allows users to see ads that respect their privacy, and rewards them in BAT for it. The program hasn’t yet been launched throughout the world, as Brave’s transparency page shows they’re available in 22 different countries, including the United States, the United Kingdom, Canada, Germany, Japan, and South Korea.
As CryptoGlobe reported, a rollout to 20 new countries was made last month, enabling the ads in regions that have been embracing cryptocurrencies. One of them, Japan, made bitcoin legal tender in April of 2017.
Currently, Brave’s ads are notifications from advertisers that reward users with 70% of the revenue generated. The ads were added to Google’s Android operating system earlier this year, and are set to be added to new countries by its end. In the future, Brave plans to launch ads that publishers will be able to place on their websites that’ll share a larger cut with the publishers themselves.
Users only see Brave’s ads if they opt-in, as by default the browser blocks ads and trackers. Per CNET, out of 71 advertisers who ran ad campaigns through Brave’s desktop version, the average click-through rate was 22%, which is above the industry’s average.