Brave Browser Enables Its Privacy-Focused Ads in 20 More Countries

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The cryptocurrency-powered Brave browser has enabled its privacy-centric ads that lets users earn its Basic Attention Token (BAT) in 20 more countries with a new update.

According to a GitHub page, Brave’s v0.70 version comes with a number of improvements that include a few fixes and improved support for various privacy-related features, as well as the roll-out of its Brave Ads program to 20 new countries.

These countries, according to the browser’s GitHub pages, include European countries like Austria, Switzerland, Denmark and Italy, as well as regions struggling with economic downturns believed to be able to benefit from the use of cryptocurrencies, like Venezuela and Argentina.

Countries that have been embracing cryptocurrencies are also included in the list. Singapore, South Korea, and Japan – which made bitcoin legal tender in April of 2017. The browser’s ads were already available in countries like the US, UK, and Canada.

Australia, New Zealand, and Ireland – which received Brave’s ads earlier this year – saw their default search engine turn to DuckDuckGo on the browser. DuckDuckGo is a privacy-centric alternative to Google that advocates for its users’ privacy.

Brave users in regions where ads are available are rewarded for receiving notifications from advertisers with its native basic attention token, with about 70% of the revenue going to the users themselves. The ads were added to Google’s Android operating system earlier this year.

The Brave ads featured is one users have to opt-in to, as by default the browser blocks ads and trackers. Per CNET, out of 71 advertisers who ran ad campaigns through Brave’s desktop version, the average click-through rate was 22%, with 28% of clicks seeing users spend 10 seconds or more looking at an advertisers website.

Brave’s creator and the former CEO of Mozilla, Brendan Eich, has revealed in an interview that in the future the browser’s privacy-centric ad system could be rolled out to other browsers. The browser’s features have helped it keep on growing, and earlier this month it was revealed it has over 8 million monthly active users.

Featured image by Juliana Kozoski on Unsplash