The Basic Attention Token (BAT) has recently seen its price jump about 10% after Brave, a browser devised by JavaScript creator Brendan Eich, launched a new Chromium-based version with support for Chrome extensions.

The Brave browser is a privacy-oriented one, that has been downloaded over 10 million times from Google’s Play store and has a built-in ad blocker. It also blocks third-party trackers by default and, as such, uses the BAT token to reward publishers for their content.

According to CryptoCompare data the token saw its price surge from $0.21 to a high of over $0.245, before it started to correct and dropped down to about $0.232. In the last 24-hour period, it’s up by over 10%.

Brave's BAT token surged

The jump came shortly after Brave launched a new stable version of its desktop browser based on Chromium, which the organization claims is 22% faster than the previous version, an improvement that “can represent savings of 8 to 12 seconds on certain sites.”

The new version added support for Google Chrome extensions, as well as a few advantages including a BAT token airdrop for every user who downloads it. Other features still to come include cross-platform synchronization, as well as a release of its Brave Rewards program, which is currently in beta.

The Brave Rewards program has seen public trials get launched and a few details released. Reportedly, users who decide to see ads will receive 70% of the revenue from ads “delivered directly to the user in a separate ad tab,” and 15% from ads that appear on websites, called “publisher ads,” in the form of BAT.

Per the chief executive of the privacy-centric browser, users can make as much as $70 in the year of 2019 opting in to view ads. Its advantages have notably been helping Brave gain popularity, so much so it went from 4 million monthly active users in early September to 4.6 million in early October.

BAT holders may have other reasons to remain bullish. Back in July San Francisco-based cryptocurrency exchange Coinbase revealed it was considering several cryptoassets, one of them being BAT. Another cryptoasset it was considering, ZRX, has been listed.