Brave Browser Launches Public Advertising Program Trial for MacOS

Francisco Memoria
  • The privacy-centric Brave browser has released a version that includes its ads program for public testing.
  • The version is only available for MacOS, and is part of a 28-day experimental period.

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The cryptocurrency-powered Brave Browser has recently launched a public trial for its ads program for MacOS through a special build that, with users’ consent, collects data on their browsing activity.

The new version, revealed through a Reddit post, is part of a 28-day experiment that will see Brave collect users’ data in an attempt to test its ads system “with real world browsing behavior.” The browser’s ads program, as CryptoGlobe reported, has been under tests since June.

According to Brave’s announcement, the data that is going to be shared includes users’ public IP addresses, the location associated with their WiFi networks, information on when the browser is being used, visited URLs, ad behavior and conversion rates, and more.

Collected data is reportedly not going to be shared with anyone outside of the company. It’ll be deleted after 1 year and only “anonymized products of the data will be retained thereafter.” The announcement reads:

We will process these personal data in the United States, using services certified under the EU-US Privacy Shield agreement, which provides safeguards intended to be equivalent to those provided in the EU.

Nevertheless, users will be able to quit the experiment before the 28 days are over, by simply uninstalling the experimental version of the browser or turning off their ads. The Brave browser is notably privacy-centric, as it removes trackers by default and has a built-in ad blocker.

Its ad program is set to reward users who opt-in, with 70% of the revenue from “user ads,” which will be “delivered directly to the user in a separate ad tab,” and with 15% of the revenue from ads that appear on websites, known as “publisher ads.” It’s unclear whether users will be rewarded during the trial period.

The browser, as CryptoGlobe reported, recently surpassed 10 million downloads on Google’s Play store and has over 4 million monthly active users, as well as 26,000 verified publishers. It uses its own token, the Basic Attention Token (BAT) to reward publishers.

Using their BAT, users will be able to either directly reward publishers for their content using a certain percentage form their wallets, or according to the time they spend browsing their websites.

Brave isn’t the only browser moving into the cryptocurrency space. Opera, after seeing Bitmain invest $50 million in its IPO, released an Android browser with a built-in cryptocurrency wallet that supports ethereum (ETH), ERC-20 tokens, and decentralized applications (dApps). It’s set to add the wallet to its desktop browser.