Brave Browser, a free and open-source web browser, originally created by two Mozilla engineers is experiencing an exponential rise in its user base. It has seen its monthly active user base rise from 1.4 million active user (MAU) in February 2018 to 4.6 million active users (MAU) this October 2018.
Brave’s Sustained Growth
In September, CryptoGlobe reported that Brave reached 4 million monthly active users, with 21,000 verified channels, and 26,000 publisher accounts. This set a new growth record for Brave with the addition of 1 million users in just 2 months. Earlier CryptoGlobe also reported in August that the browser achieved the milestone of 10 million downloads on Google Play.
Writing on his Twitter account, Brave cofounder and CEO said:
He went on to point out that the platform has exceeded all expectation as it now has over 28,000 publishers/creators of whom 23,100 are verified - all in less than a year since the platform's launch.
Secrets Behind Brave’s Success
This growth is driven by a number of factors - one of which is the launch of its recent program that rewards users for seeing select ads on the platform. This development is hoped to be the start of a new advertising paradigm that will disrupt the online advertising industry.
As explained on BAT’s subreddit, “users will receive 70 percent of the revenue from “user ads” which are set to be “delivered directly to the user in a separate ad tab, rather than on publisher content at specific moments in the user’s browsing experience.” Ads that appear on publisher websites – known as “publisher ads” – will reward users with 15 percent of the revenue”.
This incentive driven scheme has played a major role in growing the platform’s monthly active users.
Another major factor behind Brave Browsers growth in leaps and bounds is its BAT Tokenomics dynamics. Brave Browser is surfing on the cryptocurrency wave with a high potential tokenomics model. Users can choose to see ads if they wish, and in exchange receive a share of revenue generated in the form of the Basic Attention Token (BAT).
The Brave browser features a built-in BAT wallet and 25 percent of Brave users use BAT.
Brave Browser has become so popular that it has now been downloaded over 10 million times from Google’s Play Store. This achievement according to Brendan Eich proves that the platform can grow far beyond the company’s estimated target at the beginning of the year.