Popular meme-inspired cryptocurrency Floki Inu ($FLOKI) has been outperforming rivals, including Dogecoin ($DOGE) and Shiba Inu ($SHIB), at a time in which its adoption has seemingly been growing.

According to available market data, the price of FLOKI has moved up over 15% over the past 30 days, while rivals DOGE and SHIB have both seen negative price performances over the same period. FLOKI’s performance comes amid sluggish crypto price performances.

FLOKIUSDT Chart via TradingView

The positive price performance comes shortly after FLOKI saw its number of holders surpass the 73,000 mark on Ethereum, and months after its users started being able to purchase products on AliExpress, one of the world’s leading e-commerce platforms, using the cryptocurrency. The integration has been facilitated through Shopping.io, a platform that allows consumers to make purchases with cryptocurrencies.

This new feature enabled users to browse and buy from a selection of over 100 million items available on AliExpress, a platform that ships to over 200 countries , ensuring that a vast majority of Floki Inu’s user base can leverage this feature, thereby enhancing the practical utility of the FLOKI token​​.

Shopping.io, a platform dedicated to bridging the gap between cryptocurrencies and e-commerce, is instrumental in this integration. The platform facilitates transactions using various cryptocurrencies, now including Floki Inu, allowing users to enjoy a seamless shopping experience on platforms like AliExpress.

FLOKI is notably a cryptocurrency inspired by the pet dog of Elon Musk, the Tesla and SpaceX CEO. The cryptocurrency was earlier this year listed on leading cryptocurrency exchange Binance, alongside hot memecoin Pepe, which is inspired by the infamous meme and cartoon character Pepe the Frog, and was introduced to the market on April 17, 2023.

Initially conceived as a meme coin venture, FLOKI has since broadened its scope to encompass an array of offerings, such as gaming, NFT collections, and even a cryptocurrency debit card. In contrast, Pepe Coin, a contentious meme coin, is based on a cartoon character and possesses no utility. Developed by an enigmatic team, the coin’s uncertain origins have sparked controversy.

Featured image via Unsplash.