On Tuesday (November 23), $SAND, the native (ERC-20) token of Ethereum-powered metaverse “The Sandbox”, surged to a new all-time high of $5.68 as anticipation builds over the upcoming launch of The Sandbox Alpha. 

What Is the Sandbox?

Here is how Binance Research described The Sandbox back in August 2020:

The Sandbox is a virtual world built on the Ethereum blockchain, where players can build, own, and monetize their gaming experiences… The SAND token is an ERC-20 utility token that is used for value transfers as well as staking and governance… Players can create digital assets in the form of Non-Fungible Tokens (NFTs), upload them to the marketplace, and integrate into games with Game Maker.

The list of celebrities and brands that The Sandbox has partnered with includes Snoop Dogg, South China Morning Post, Hell’s Kitchen, and Atari.

What Is The Sandbox Alpha?

As The Sandbox team explained in a blog post published on November 16,

The Sandbox Alpha is an open multi-week Play-to-Earn event starting on November 29 at 1PM UTC, in which players will have the opportunity to explore The Sandbox Metaverse for the first time, through 18 experiences created by The Sandbox’s teams.

The Alpha Pass is an NFT ticket that will allow players to completely explore the 18 experiences of the Alpha Season content and earn up to 1,000 $SAND and three exclusive NFT rewards.

Players without an Alpha Pass will still be able to access three full experiences and the Alpha HUB, a central multiplayer experience showcasing a range of locations, and quests, not to mention the chance to connect with other players from our amazing community. However, they will not be able to earn Play-to-Earn rewards.

There are three ways to get an Alpha Pass:

  • Raffle: “LAND Owners can register to the raffle and get a chance to win an Alpha Pass.”
  • Daily Contests: “By participating in Daily Contests in the Alpha Hub, everyone can get a chance to win an Alpha Pass. Keep an eye on The Sandbox news and social medias to participate.
  • OpenSea: “Anyone can buy an Alpha Pass on OpenSea if someone is willing to sell it.

Recently, Yat Siu, Co-Founder and Chairman of Animoca Brands, the parent company of The Sandbox, told Cointelegraph that potential buyers of virtual land in The Sandbox, should spend some time in the metaverse before going on a buying spree:

I would recommend for people who want to experience it, you know, just go to the places, experience them, join the community on Discord, have a chat with them. See what it’s all about before you make the plunge to buy land because, you know, it’s like buying real estate anywhere in the world… I mean, you’re not going to just fly over to New York and say, ‘I’ll take that.

$SAND’s Price Action

According to data by TradingView, on Binance, at 11:46 a.m. UTC on November 23, the $SAND price hit $5.68, which is a new all-time high (ATH). Currently (as of 2:45 p.m. ITC), $SAND is trading around $5.45, up 33.9% in the past 24-hour period.

Even more impressively, in the past one-date period, $SAND has gone up 636.48%.

Source: TradingView One-Month Price Chart for SAND-USD (Binance)

As for the year-to-date (YTD) period, $SAND’s return-on-investment (ROI) vs USD is an insane +15209%.


The views and opinions expressed by the author, or any people mentioned in this article, are for informational purposes only, and they do not constitute financial, investment, or other advice. Investing in or trading cryptoassets comes with a risk of financial loss.