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Brave software, the organization behind the cryptocurrency-powered Brave browser, has announced a partnership with the TAP Network, allowing its users to redeem Basic Attention Token (BAT) rewards for “real-world rewards.”
These rewards, according to an announcement, can be redeemed with over 250,000 brands that are a part of the network. These brands include travel partners such as Hotels.com and Uber, dining brands including Starbucks and Domino’s, entertainment brands like Xbox, PlayStation and Hulu, and retail brands like Amazon, Apple, and Walmart.
The redemption through TAP is, for now, available to Brave’s desktop users in the United States who have verified their Basic Attention Token wallet with Uphold. Users can now connect their Uphold account to the TAP Network using OAuth, and authorize it to provide various redemption options.
Brendan Eich, co-founder and CEO of Brave, wrote:
This partnership with TAP Network supports our mission of connecting consumers and brands in a respectful, mutually beneficial way, and contributes to the growth of our overall ecosystem by expanding the utility of BAT.
The functionality is only available on Brave’s Nightly build for desktop at press time, but will be available in the browser’s general release “in 6 to 8 weeks.” As CryptoGlobe reported, its reach will be of over four million daily active users, and over 12 million monthly active users.
Last month, the Brave browser integrated the Wayback Machine to bring back dead pages, allowing users to easily see old versions of unavailable pages on the web. The browser, by default, blocks ads and trackers, but lets users opt-in to its Brave Rewards program, rewarding users for seeing privacy-respecting ads with BAT.