A new study by Grayscale suggests that the industry of bitcoin and crypto may not be as male-dominated as previously believed.
According to a report published by the crypto investment firm Grayscale, 43% of investors interested in bitcoin are women. The study involved 1,100 U.S.-based participants between the ages of 25 and 64 currently active in personal investing with at least $10,000 in investible assets and a $50,000 household income.
The survey found that women and men share “similar perceptions” on bitcoin, particularly in the investment age range of 25 - 54. While many of the qualities of bitcoin resonate with both men and women, the study found the two groups invest differently.
According to the report "women are generally less optimistic about investments and more risk-averse.” Almost identical percentages of men and women (56.4% vs 56.2%) see significant growth opportunities in digital assets, with 49.8% of women and 49.9% of men commenting that bitcoin’s finite supply will drive demand price higher.
Women also commented that more education on crypto-assets would lead to a greater interest, More women than men indicated that they lack familiarity with Bitcoin (76% vs. 52%) and significantly, an overwhelming majority of female investors (93%) indicated that they could be more open to the asset class if they had more educational resources available to them.
After finding 43 percent of those interested in bitcoin to be female, Grayscale concluded,
Bitcoin conversations tend to focus on a predominantly male investor audience, and yet data indicates women have a healthy interest in Bitcoin as well.
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