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The cryptocurrency-powered Brave browser came out of beta this week and as soon as it did mainstream media coverage helped interest in it grow, so much so Google searches for it surged.

According to data from Google Trends, shortly after Brave launched its Brave Rewards program for iOS devices and came out of beta, Google’s trends index, which ranges from 0 to 100, surged from around 33 to peak at 100 earlier today.

Searches for Brave surgingSource: Google Trends

Interest in the web browser grew thanks to its privacy-centric ads, which are now available on Android and iOS devices, as well as on desktops. The browser, which had been in beta release up until this point, managed to get over 8.7 million users before its official launch as by default it features a built-in ad and tracker blocker.

This, Brave touts, helped it improve speed, privacy, security, performance, and battery consumption when compared to other web browsers. Via its Basic Attention Token (BAT), it also rewards users for viewing privacy-preserving ads. These are currently available in 22 countries, but Brave claims it’s looking to have them enabled throughout the world by the end of the year.

The BAT users earn can be used to reward verified publishers, including CryptoGobe, Wikipedia, The Washington Post, The Guardian, and creators on Twitter, Twitch, YouTube, and GitHub.

Brave’s press release reads:

Brave has pioneered a new blockchain-based advertising model that reforms the current system with privacy by design and 70 percent revenue share to users in the form of Basic Attention Tokens (BAT).

To date, it claims to have delivered nearly 475 ad campaigns, which sparked 130 million ad confirmation events. Brands that have advertised with Brave include Pizza Hut, Intel, and Home Chef. A report published by CNET claimed that ad campaign run through its desktop version saw a click-through rate of 22%, above the industry’s average.

Featured image by Benjamin Dada on Unsplash.