Brave Ad Rewards in Testing, to Go Live in Beta Version of Brave in ‘Weeks’

Colin Muller
  • Brave testing opt-in ads on developer version
  • No actual BAT payments yet - those coming in 'several weeks'

Testing of “ad display and delivery” is now live on the developer version of the Brave browser, which is the platform for the Basic Attention Token (BAT) cryptocurrency. The developer versions of the browser are roughly equivalent to an alpha version, and according to the download page are “very early iterations and aren’t for the faint-of-heart.”

This does not mean, however, that users can start receiving BAT rewards for watching ads. That functionality will go live within “several weeks” on the browser’s beta version, at which time “Users will [...] be able to earn 70% of the revenue share” from ads on delivered Brave (the Brave company receives the rest).

Brave and BAT Lately

BAT, an ERC-20 token, is the currency of what is meant to be a new kind of consensual online advertising ecosystem. BAT runs on Brave, an open-source browser built on Chromium that blocks invasive advertisements and trackers.

Brave/BAT instead facilitates a direct connection between users and advertisers. BAT payments made to users can be used as donations, as payments to content creators, or traded on cryptoasset exchanges - or just used as money if someone will accept it.

The company’s blog says that direct advertising will always be opt-in - meaning that Brave still retains the function of a privacy-focused browser even without these features turned on.

Ultimately, Brave will support two types of ads: User ads and publisher-integrated ads. User ad functionality is described above - users must opt-in - but publisher-integrated ads provide opportunities for verified publishers to present ads within their websites or channels.

CryptoGlobe recently reported that 5.5 million users per month are now using Brave on various operating systems. Brave/BAT report that 28,000 verified publishers are signed up on the platform. 2018 has seen some big partnerships for the company, for example with the Dow Jones Media Group and the DuckDuckGo private search engine.

The current online advertisement reality which Brave seek to disrupt, fueled by invasive tracking of users’ actions, is widely thought to be broken and even “dystopian.”

Chainalysis Launches Real-Time Suspicious Transaction Alerts for 15 Cryptocurrencies

Blockchain intelligence firm Chainalysis has introduced "suspicious cryptocurrency transaction alerts" in "Chainalysis Know Your Transaction (KYT)", its "real-time anti-money laundering (AML) compliance solution".

Chainalysis, which was founded in 2014 by Dr. Michael Gronager (the current Chief Executive Officer), Jan Moller (the current Chief Technology Officer), Jonathan Levin (the current Chief Operating Officer), is a company with two main products:

  • Chainalysis Reactor -- its investigation software suite
  • Chainalysis Kknow Your Transaction (KYT) -- its compliance software suite

Chainalysis KYT supports "real-time transaction screening"; "case management capabilities"; "enhanced due diligence"; and "KYT for token issuers".

In a press release published on its blog on Thursday (August 22), Chainalysis says that Chainalysis KYT's alerts are "designed to help cryptocurrency businesses and financial institutions mitigate exposure to regulatory and reputational risk by helping compliance teams focus on the most urgent activity and enforce compliance policies while better allocating resources."

John Dempsey, VP Product, Chainalysis, had this to say:

As lawmakers and regulators focus their attention on the industry, it is more critical than ever that cryptocurrency businesses demonstrate compliance best practices.

According to Chainalysis, this new feature results in alerts being generated "whenever a transfer involves a risky counterparty and crosses a value threshold." Alert levels (Severe, High, Medium, and Low) are "based on factors such as category, service, direct versus indirect exposure, direction of funds, and amount," and are available for all 15 cryptocurrencies that Chainalysis supports (including BTC, ETH, BCH, LTC, USDT, and DAI).

Michael Breu, Gemini's Chief Compliance Officer, also chose to comment on this announcement:

As a New York Trust company we are required to monitor transactions on and off our platform. Tools like KYT alerts, which provide real time and ongoing blockchain analysis, coupled with Gemini's own compliance policies, help us meet our regulatory obligations.

 

Featured Image Credit: Photo via Pixabay.com