On Saturday (October 1), Samsung Latin America reportedly opened virtual experience store “House of Sam” in the Ethereum-powered metaverse Decentraland ($MANA).

Here is how Binance Academy explains what Decentraland is:

Decentraland is a virtual world and community based on blockchain technology. Users develop and own plots of land, artwork, and Non-Fungible Tokens (NFT). Members also participate in the platform’s Decentralized Autonomous Organization (DAO)…

Decentraland’s developers Estaban Ordano and Ari Meilich have created a virtual space containing digital real estate parcels, items, and other customizable assets. All of these are purchasable using MANA, Decentraland’s ERC-20 token. Decentralanders can buy MANA on several exchanges for either crypto or fiat. ERC-721 non-fungible tokens represent Decentraland’s unique assets, including LAND property and other collectible items…

Decentraland is an online space combining virtual reality with blockchain technology. Unlike most online games, players have direct control over the rules of the online world. The DAO allows token holders to vote directly on in-game and organizational policies. This mechanism affects everything, from the types of items allowed to investments for the DAO’s treasury…

Non-fungible tokens represent in-game collectibles, including clothes, items, and the game’s virtual real estate, LAND. Users store these tokens in their crypto wallets and sell them to other users on the Decentraland Marketplace. To buy yourself a new facemask, for example, you’ll need to get your hands on some MANA, Decentraland’s native cryptocurrency.

On October 1, Gustavo Bertolucci, reporting for news portal Livecoins, wrote that “Samsung Latin America is opening its own space in a metaverse environment with cryptocurrencies, which will be called ‘House of SAM‘, using Decentraland (MANA).”

Arthur Wong, Marketing Director for Samsung Latin America, had this to say:

Our customers will be able to interact with each other, participate in exclusive shows, courses and events that we will offer for free at Decentraland, one of the most democratic and open spaces in Metaverso. Our goal is to be ever closer to Gen Z, our younger consumers who no longer draw boundaries between what is physical and what is virtual.

The Livecoins report went on to say:

Visitors will also have access to exclusive mini games. In the Color Match game, it will be possible to follow a sequence of colors that appear on the Family Hub refrigerator, in order to match what is displayed on BeSpoke devices. In the Let’s Dance Challenge, visitors will be invited to dance to pop songs following the choreography and whoever hits the moves at the right time earns more points. Game winners and guests will have the chance to collect exclusive wearables for their Metaverse avatars (NFTs) while also watching the Samsung The Freestyle and Samsung Odysey mega monitor installed in space.