On Thursday (July 28), Binance announced that fans of Rome-based professional Italian football club Società Sportiva Lazio (aka “S.S. Lazio”) can “start the new 2022/23 season with cutting-edge NFT tickets.”

According to Wikipedia, S.S. Lazio, which was founded in 1900, “plays in the Serie A and have spent most of their history in the top tier of Italian football. Lazio have been Italian champions twice (1974, 2000), and have won the Coppa Italia seven times, the Supercoppa Italiana three times, and both the UEFA Cup Winners’ Cup and UEFA Super Cup on one occasion.” Their home is Stadio Olimpico in Rome, which they share with A.S. Roma.

In a blog post published on July 28, Binance introduced NFT ticketing and talked about its benefits:

NFT tickets are digital assets that save your entry information to an event. While providing storage and security for fans, these new digital tickets also give their holders access to all other exclusive benefits of the event, which would otherwise be hard to manage and distribute with a traditional ticketing system. Using the NFT technology in event ticketing brings teams, players, and organizers closer to fans through security, a better user experience, and more meaningful brand and event experiences…

In fact, this technology can be applied to any offline or online event requiring attendance and validation of ticket ownership. It can also be extended to special and limited events for a sense of exclusivity.

Teams that are confident in their ticketing system can also add extra benefits to further engage and incentivize their fans beyond ticket purchases. Some of these fan privileges could include merchandise launches and discounts, rallies, exclusive live interviews, special airdrops, giveaways, and limited digital collectibles. Other benefits might be exciting club experiences or access to private training sessions, which have been out of reach for most fans in the past.

It then went on to explain that it was now allowing S.S. Lazio fans to buy NFT single and season tickets via the Binance Fan Token platform:

S.S. Lazio fans can now start the new 2022/23 season with cutting-edge NFT tickets. The LAZIO Fan Token partnership, launched in October 2021, is now arriving at its next step – where Binance will be launching NFT single and season tickets starting this July. To further enhance the fan experience, Lazio’s NFT tickets come with extra benefits for the Binance Fan Token community, including discounts, giveaways, and experiences that will make the coming season a true highlight for all S.S. Lazio Fans.

Beyond exploring new channels and ways to provide fans with tickets and stadium access, NFT tickets are here to introduce a new tiered fan experience on the Binance Fan Token Platform! This will be a way to rank and reward loyal fans with even more exclusive benefits. We want fans to experience the perks of this technology with the club and get extra benefits, privileges, access to special experiences, token giveaways, and limited collectibles.

A few examples of benefits of Lazio’s NFt season ticket are “Exclusive Stadio Olimpico access to home games during the 2022/23 season”, “10% Lazio store discount on any item”, and “20% ticket discount on Europa League matches”.