, which describes itself as “the world’s leading crypto finance house serving people, projects, protocols and institutions since 2011,” has announced a new sponsorship deal with the National Football League’s Dallas Cowboys team. issued a press release on April 13 to announce that it will “become the exclusive digital asset partner of the Dallas Cowboys, the world’s most valuable sports team, and the most popular sports team in America.” The press release called this “a historic deal” since it claimed that this is the “first-ever cryptocurrency partnership with an NFL team.”

Apparently, “the announcement was made by Cowboys Owner, President and General Manager Jerry Jones and Co-Founder and CEO Peter Smith at a press conference”on April 13 at “the Cowboys headquarters at The Star in Frisco.”

This agreement will “include extensive branding, advertising, content and event opportunities.” To be more specific, the deal “includes club space inside AT&T Stadium, rights to social/digital integrations, highly visible signage within the stadium bowl, as well as extensive TV, radio, and digital advertising.” Also, this partnership will “create ways for fans to quickly access Dallas Cowboys content and their Wallet.”

Dallas Cowboys Owner, President and General Manager Jerry Jones, had this to say: is one of the oldest and most trusted digital asset platforms in the world, has easy-to-use products and remains relentlessly focused on customers. They are bringing Wall Street to Main Street by making digital assets available to anyone, anywhere in the world – and that’s a touchdown for our millions of global fans. We take pride in being the first team in the NFL to sign an official cryptocurrency partnership, and are proud to venture into this innovative business with

And CEO Peter Smith stated:

We chose to partner with the Cowboys because they represent the most trusted brand in professional sports, they compete with a champion mindset, and believe in long-term partnerships. Growing up in rural America where football is deeply rooted in the culture, I’m incredibly honored to join forces with the world’s most valuable sports franchise and the Jones family, who have dedicated their lives to building a first-class franchise on and off the field for 33 years.


The views and opinions expressed by the author, or any people mentioned in this article, are for informational purposes only, and they do not constitute financial, investment, or other advice. Investing in or trading cryptoassets comes with a risk of financial loss.

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