At 1:00 p.m. UTC on Thursday (Janaury 13), a new LAND sale is launching around “Mega City”, which is a new neighbourhood in Ethereum-powered metaverse “The Sandbox”.

What Is The Sandbox?

The Sandbox is a subsidiary of Animoca Brands.

Animoca Brands, which was founded in January 2014 by Yat Siu and David Kim, and its various subsidiaries “develop and publish a broad portfolio of blockchain games, traditional games, and other products, many of which are based on popular global brands, such as Formula 1®, Disney, WWE, Power Rangers, MotoGP™, and Doraemon. Animoca Brands is also a prolific investor with over 100 investments in NFT-related blockchain companies, including Sky Mavis (Axie Infinity), Dapper Labs (NBA Top Shot), OpenSeaHarmonyBitski, and Alien Worlds.”

Here is how Binance Research described The Sandbox back in August 2020:

The Sandbox is a virtual world built on the Ethereum blockchain, where players can build, own, and monetize their gaming experiences… The SAND token is an ERC-20 utility token that is used for value transfers as well as staking and governance… Players can create digital assets in the form of Non-Fungible Tokens (NFTs), upload them to the marketplace, and integrate into games with Game Maker.

And here is the how The Sandbox team describes SAND and LAND:

SAND is the utility token used throughout The Sandbox ecosystem as the basis for transactions and interactions. It is an ERC-20 utility token built on the Ethereum blockchain. There is a finite supply of 3,000,000,000 SAND.

The Sandbox Metaverse is made up of LANDS, that are parts of the world, owned by players to create and monetize experiences. There will only ever be 166,464 LANDS available, which can be used to host games, build multiplayer experiences, create housing, or offer social experiences to the community.

The Sandbox’s Latest Latest LAND Sale

Accoeding to a blog post by The Sandbox team published on January 5, this latest expansion of The Sandbox map is a “cultural hub” that will be “filled with multiple Hong Kong partners from the film, music, entertainment, acting, finance, real estate, and gaming sectors.”

The blog post went on to say that “these brand new partners have all acquired some LAND in our Metaverse and have committed to build experiences in Mega City.”

The list of partners is as follows: Adrian Cheng; Sun Hung Kai & Co. Limited (SHK & Co); TIMES CAPITAL; Stephen Fung and Shu Qi; [email protected]; Little Fighter (LF) creator Marti Wong; and Dreamergo.

It aso mentioned that every premium LAND sale will come with “a bundle of exclusive NFTs”.

The auctions for this offering can be accessed on the OpenSea platform.


The views and opinions expressed by the author, or any people mentioned in this article, are for informational purposes only, and they do not constitute financial, investment, or other advice. Investing in or trading cryptoassets comes with a risk of financial loss.