Samsung Electronics America is set to enter the metaverse world through a new collaboration with Ethereum-based platform Decentraland ($MANA). The company is set to open a virtual version of its flagship 837 physical store in the digital world.
As The Block reported, the physical store is located at 837 Washington Street in New York City. The virtual store will be dubbed Samsung 837X and will be open on the Decentrlanad metaverse for a limited amount of time.
The news outlet quoted a Samsung spokesperson saying this is “one of the largest brand land takeovers in the history of Decentraland,” and added the virtual store will offer digital adventures through a “connectivity theater and sustainable forest” as well as a musical celebration.
The connectivity theater is set to showcase Samsung’s news from the Consumer Electronics Show (CES), which started on January 5 and ends on January 8, while the sustainability forest will allow guests to experience “millions of digital trees.”
Notably, as CryptoGlobe reported, Samsung is set to “get exposure to Cardano” through a new reforestation effort the company has launched in partnership with veritree, a Cardano-powered platform that will manage the tree-planting initiative with the use of blockchain technology..
According to an official post published by Samsung, the company’s goal is to plant two million trees in Madagascar by the end of the first quarter of the year with veritree’s help. Mark Newton, Head of Corporate Sustainability at Samsung Electronics America, was quoted saying:
Samsung is set to work with on-the-ground experts from Eden Reforestation Projects and community members to plant the trees, which are expected to restore “roughly 200 hectares of land and sequester roughly one billion pounds of CO2 over a 25-year period.”
The company’s virtual Decentraland store will also have quests that lead to 837X non-fungible token badges and limited-supply wearables. The store will be open for a limited time but the company “plans to bring more such experiences throughout the year.”
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