Floki Inu ($FLOKI), a meme cryptocurrency whose name was inspired by Elon Musk’s dog and that is rivaling Shiba Inu ($SHIB) in terms of popularity, is launching an ad campaign in Israel that is set to run for one month.

In a tweet published by the main account associated with the meme-inspired project, a video claiming “Floki is coming to Israel” details that ads will be featured in the country on “8 premium walls” as well as “180 billboards & signs” in Israel’s “20 most important cities.”

The ad campaign is set to be seen “over 47.6 million times” as the billboards and signs Floki Inu is posting in Israel “will be located in strategic and busy locations” in key cities throughout the country. The ad campaign, the team added, is “strategically designed to create awareness about $FLOKI to Israel’s savvy population.”

Floki Inu, as CryptoGlobe reported, launched earlier a  campaign on London’s public transport system with the slogan “Missed Doge? Get Floki” in a bid to “legitimize” the cryptocurrency and increase the “confidence of the average consumer” to buy it, according to the project’s head of marketing, which went by Sabre.

The price of the cryptocurrency exploded upward after the campaign went viral. At the time, it was revealed the campaign was going to be joined by others promoting the cryptocurrency in Los Angeles, Japan, China, and Russia.

Floki Inu’s advertising budget comes from a 4% fee imposed on new buyers. The tokens are used for “onboarding influencers” and to “further develop and grow the Floki ecosystem.” 

Transport for London has revealed concerns about the ads, as these were promoting a little-known, unregulated financial asset that they claim could be open to manipulation such as pump-and-dump schemes. FLOKI’s ads carried warnings about the risks to potential buyers but drew the ire of S​​iân Berry, the Green party London Assembly member, who said cryptocurrency ads should not be on Transport for London’s network.


The views and opinions expressed by the author, or any people mentioned in this article, are for informational purposes only, and they do not constitute financial, investment, or other advice. Investing in or trading cryptoassets comes with a risk of financial loss.


Featured image via Pixabay