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Everiipedia, the world’s largest blockchain-based encyclopedia resource, has entered into a partnership with crypto-powered Brave Browser. 

According to the press release published Oct. 30, Everipedia and Brave are joining forces as part of an eventual deeper collaboration that will promote both brands. Brave, which functions as a privacy-focused browser allowing users greater control over their online exposure, will be featured on the homepage of Everipedia’s index.

In return, Brave plans to integrate Everipedia advertisements into its blockchain-based digital ad program. Brendan Eich, CEO and co-founder of Brave, explained the value of the partnership for both brands,

This partnership highlights the importance of innovative products that reward user attention and participation. Brave offers privacy and an integrated wallet that rewards users and supports content creators. By working with Everipedia, we are using the power of blockchain to put users in control of their experience.

Everipedia utilizes a digital currency called IQ Tokens to rewards users for contributing to the encyclopedia’s articles. Brave users will also have the ability to contribute to the Everipedia project directly through tthe browser using basic attention tokens (BAT). 

Earlier in the month, it was reported that Brave Browser had more than 8 million unique users, with a 14% click-through rate on its optional ads versus the industry standard of 2%. 

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