Kris Marszalek, the CEO of leading cryptocurrency payments platform Crypto.com, has reiterated the company’s values, emphasizing in particular how companies in the space need to do more to achieve mass adoption.
During an interview with CryptoGlobe at the DELTA Summit in Malta, Marszalek revealed he believes cryptocurrencies and blockchain technology have the “potential to give you back the control over your money, data and identity.” These, he said, are basic human rights to control.
When asked how Crypto.com managed to reach so many users in so little time, Marszalek explained that the “key to growing fast is having a beautiful product that makes financial sense for everybody to use and keeping customers happy.”
Per Marszalek, there isn’t a single silver bullet that can be used to gain users. Improving the product, he insists, is the only way to keep customers happy. When asked about the potential for poor user interfaces and experiences slowing down the crypto industry’s growth, he said:
There’s a very small number of well-designed products (…)Technology needs to be invisible. Users, especially if you're talking about mass market adoption, should not be bothered with private keys, writing them down on a piece of paper, hiding it in a safety box.
Marszalek insisted that we have to do better if we “want to achieve this dream of a billion people using crypto.”
Time for Plan ₿
Regarding the company’s ‘Plan ₿’ campaign, in which it clarifies that Crypto.com believes people have a basic right to control their own money, data, and identity, Marszalek noted the technology in the cryptocurrency space has a lot of potential that has been largely unfulfilled.
He explained that the campaign is designed to let people know there’s a different, new way to control their money. This new way exists outside of the traditional financial system and control that banks and financial institutions have over people’s funds.
The crypto community has largely reacted very positively to the campaign, which allows individuals to pitch their own slogans to end up on a billboard ad. Marszalek revealed that in only 24 hours, Crypto.com received over 400 submissions for slogans.
As for how Crypto.com has been dealing with regulators, he said they’re actually "open” if a company does show it’s looking to abide by the rules and show they are “sincere, serious, and want to do it the right way.”
In the first quarter of next year, Marszalek said users can expect an updated version of Crypto.com, that’s set to give the community a glimpse of what’s next.