Scotland-based brewery BrewDog is offering clients the ability to purchase stock in their company via bitcoin.
Selling Shares For Crypto
The original program, entitled “Equity for Punks,” grew the shareholder base to over 114,000 people. Now, the company wants to extend its proposition to bitcoin users by allowing the purchase of stock with digital currency.
The extension to become a “card-carrying BrewDog Equity Punk” is planned until April 2020, giving bitcoin and beer lovers ample time to combine their two interests.
According to the official press release,
"This is the natural next step for us as a business. James and Martin started BrewDog to be an alternative to the status quo; to challenge perceptions and revolutionise their industry. The developers, miners and users of cryptocurrency are exactly the same. Joining forces to link the old and new financial systems is a perfect fit."
The company is also creating a new beer to commemorate its foray into cryptocurrency, labeled ‘Cryptonite West Coast IPA.’ Investors who purchase stock in BrewDog via cryptocurrency will receive a six-pack of the original craft beer.
BrewDog Launching 'Cryptonite West Coast IPA' to commemorate cryptocurrency | Source: BrewDog
Buying Beer With Bitcoin
Equity for Punks started as a crowdfunding effort by the Scottish brewery to expand its craft beer interests in a market dominated by industrial beer. Membership comes with a number of perks, including first-taste access to new beers, lifetime discount of 10 percent and a free copy of the company’s book Craft Beer for the People.
BrewDog has previously generated interest in the cryptocurrency community. In October 2018, the company celebrated the opening of its Canary Wharf location with a giveaway of wallets loaded with bitcoin cash. The company also published an announcement that the location would accept bitcoin and bch for in-store payments, with the intention of rolling out the feature to its other establishments.
In addition to bitcoin, the company is accepting nine other cryptocurrencies for its equity program, including bitcoin cash, bitcoin SV, ether, litecoin, omisego, qtum, augur, ripple and 0x.