Crypto-Powered Brave Browser Starts Paying Users BAT to See Ads

Francisco Memoria

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The cryptocurrency-powered Brave browser has recently entered phase two of its Brave Ads Developer Channel Preview, which means users who opt-in to see ads on the platform are now going to be rewarded for it in its Basic Attention Token (BAT) currency.

According to Brave, only users who opt-in in its developer channel – an experimental version of the browser with less stability – are going to be rewarded for seeing ads. In the first phase of its ads preview, it found users were engaging with the ads they were shown. This new phase is going to reward them for their attention:

Phase two provides token rewards to users for their attention, and introduces Brave’s anonymous-but-accountable campaign reporting for brands.

The Brave browser was notably funded through an initial coin offering (ICO) in which it sold Bat tokens to investors. It was launched by former Mozilla chief executive Brendan Eich, and has a built-in ad blocker. It’s also privacy-focused, as it blocks trackers by default.

Earlier this year, it started testing ads that appear as notification pop-ups for users who opt-in. Now, seeing or clicking the ads rewards users, and although Brave is set to give them 70% of the revenue from these ad units, Eich expects users to earn “at least $5 a month” in BAT.

By default, the tokens users earn are then sent to websites they visit according to the time spent on these, although these parameters can be changed so the user allocates a specific amount to a specific publisher, or so he keeps the tokens for himself. In the future, these are set to be withdrawable from the browser’s wallet.

Brave also has a built-in tipping feature, allowing users to tip BAT tokens. These features are currently only available in the browser’s desktop version, although Brave plans on expanding them to Android and iOS. The companies that have so far advertised with Brave are mostly cryptocurrency-related.

In the future, Brave is reportedly also going to let publishers show ads on their websites, in a system that will give them 70% of the revenue from those ads, while rewarding users with 15%, and keeping the last 15% to itself.

The ad feature is notably going to be rolled out beyond its own browser in the future. Brave itself, thanks to its privacy-focused features, has been growing at a rapid pace, so much so it recently surpassed 20 million downloads.