Basic Attention Token Teams Up With Amazon, Starbucks, Apple Partner TAP Network

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The combined Brave Browser and Basic Attention Token (BAT) product have partnered with crypto advertising startup TAP Network, who claim an incredible 250,000+ brand associations - including some big hitters like Amazon, Starbucks, Apple, Red Bull, Paramount Pictures, and even charities like the Red Cross, Habitat for Humanity, and the World Wildlife Fund.

TAP Network is powered by TAP COIN, a “blockchain-based stable-coin that facilitates transactions between brands, publishers, and consumers.” With the partnership, BAT users will be able to redeem their acquired BAT tokens within the TAP ecosystem, in addition to their redemption options just within the Brave/BAT system.

One of TAP’s existing partnerships, with the Hooch “drink app,” was selected in 2015 as a top drinking app for New York City and featured in the Huffington Post.

Brave/BAT has seen a series of recent announcements. BAT was recently added to Coinbase’s Earn program (which lets users earn crypto as a reward for passing crypto-educational courses), and was one of the most mentioned cryptos associated with Samsung’s announcement at MWC 2019 to include Ethereum tokens (of which BAT is one).

BAT has been doing well in the markets lately, and is currently up about 50% against Bitcoin (BTC) during the month of February.

bat28_2.png(source: CryptoCompare)

CryptoGlobe recently reported that the Brave/BAT platform would soon launch paid ad display, whereby users can be paid BAT tokens as a reward for watching advertisements. Paid ads are still not quite implemented, but Brave have begun to airdrop tokens to users, that they can use to reward their favorite content creators. This measure is meant to foster adoption and, as it were, prime the pump of the Brave/BAT ecosystem.

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Although the Brave browser comes installed out of the box on the new HTC blockchain-focused Exodus smartphone, CryptoGlobe reported recently that the phone will make exclusive use of the Opera mobile browser to access the onboard hardware wallet directly - undermining earlier beliefs that Brave would be the central showcase.