This week, the Waves platform announced a new initiative to recruit video game companies to build applications on their blockchain. The initiative involves a massive fund of 1 million WAVES, worth almost $2 million according to CryptoCompare, which will be offered to different developers who show pass the application process.

According to a press release from Waves, the team is especially interested in games that offer users some type of tokenized asset. Sasha Ivanov, Waves Founder and CEO says that the blockchain technology fits perfectly with the needs of the current gaming industry. Ivanov said:

“This initiative was launched to showcase the versatility of Waves technology and stimulate its adoption in such an important industry as gaming. I believe that the gaming sector will be an enthusiastic adopter of blockchain, and will drive its widespread use. Given the mutual opportunity here, we are more than ready to reward developers for the effort they make in implementing their projects within Waves ecosystem.”

The press release suggests that Waves is especially equipped for gaming because the tokens on the blockchain are assets and not smart contracts. The platform will also allow developers to build their own markets using the backbone of Waves' decentralized exchange.

Waves introduced the gaming project on the Crypto Games Conference in Minsk, October 17th and 18th. During the conference, Waves blockchain engineer, Yuriy Naydenov announced a contest for game developers, which challenged them  to make a simple game on the Waves blockchain. There were three winners, earning 750, 500, 250 WAVES respectively.

Integrating cryptocurrencies with video games could be a big step towards mass adoption, especially if players are able to earn crypto for free by playing the game.

Last month, CryptoGlobe reported that Waves entered a partnership with Russia’s giant manufacturing firm, Rostec. Waves (WAVES) is currently trading at $1.94 with a market cap of over $194 million.