Yahoo Finance, the world’s most popular financial news site, now gives you the option to buy and/or sell Bitcoin (BTC), Litecoin (LTC), and Ether (ETH) right from the screen that provides you with market data (provided by CryptoCompare). Although Yahoo provides information on other cryptocurrencies also, currently it only displays only “Buy” and “Sell” for these three.

This crypto trading support comes as a result of a partnership with TradeIt, which provides an Application Programming Interface (API) infrastructure that “links retail investors and app developers with any online financial broker.” The way this works is that if your broker is one of those supported by TradeIt (currently, two of the most popular crypto platforms in the U.S., Coinbase and Robinhood are supported), you can link your brokerage account with Yahoo Finance (which does not store any of your account details). 

Initially, this feature is only available in the U.S., but if it proves to be popular with retail investors, it would not be surprising to see Yahoo gradually offer it in other countries.

The news was greeted (mostly) by joy on Twitter:


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