UK-based blockchain energy company Energi Mine has announced a partnership with Hotel Cappuccino, South Korea’s first shared-value and environmentally-friendly hotel, as part of its mission to reduce global energy consumption using cryptocurrency.
Guests choosing to stay at Hotel Cappuccino, situated in the affluent Gangman district of Seoul, will have Energi Mine’s EnergiTokens (ETK) distributed to them as thanks. The tokens can then be used to pay energy bills, charge electric vehicles, or be exchanged for fiat currency. Energi Mine is seeking to incentivise energy-saving behaviour by rewarding hotel patrons with more ETK for performing climate-friendly actions during their stay.
This announcement follows the August 5th launch of the EnergiTokens Rewards Platform’s second phase, which introduced a management dashboard for Energi Mine’s approved vendors, and allowed consumers to interact with vendors more effectively. Hotel Cappuccino will also benefit from the creation of the Korean language version of the ETK platform, which coincided with the phase two launch.
The partnership appears to be ideal for both parties, with Energi Mine CEO Omar Rahim stating:
Korea is a key market for us and our partnership with Hotel Cappuccino is a natural fit…We want individuals to be mindful of the environmental impact of the choices they make, ultimately making over-consumption a social taboo. We look forward to future collaboration and discussing with Hotel Cappuccino how we can encourage behavioural changes on a more individual level using the Energi Token application later this year.
Partnering with Energi Mine, which manages over $140 million worth of energy, represents the most recent step in Hotel Cappuccino’s mission to improve social responsibility in South Korea. Previously, the hotel introduced the ‘Earn & Giveaway’ programme, in which guests are awarded ‘Angel Coupons’ for not using certain amenities in their rooms. These coupons would then be exchanged either for a donation to drought-combatting charity Water.org or for a free drink at the in-house café.
Hotel Cappuccino General Manager Chae Hye-jeong commented on the new relationship with Energi Mine:
We are delighted to enter into the partnership with Energi Mine and be part of the construction of a new energy ecosystem. Energi Mine manages a substantial amount of energy, disrupting the energy markets through using blockchain technology, not just having ideas. We will work together and bring to life various ideas for creating good shared values in society with Energi Mine from the long-term perspective.
Working alongside Hotel Cappuccino demonstrates Energi Mine’s continued commitment to reducing energy consumption in Asia, as Japanese and both Traditional and Simplified Chinese versions of the ETK platform were launched in the weeks following its successful Korean-language debut.