On Thursday (5 July 2018), U.S. digital asset trading platform Bittrex and FinTech startup Invest.com announced a strategic partnership to create a new crypto exchange.

Although the new trading platform, which will operate under the “Invest.com” brand name, will initially only serve customers in the European Union (EU), it plans to extend support to other markets in the future, but it will be limiting service to qualified regions/countries based on “applicable international laws and restrictions.” As for functionality, it will use Bittrex’s trading engine and support the same set of (nearly 200) tokens as Bittrex. Although the new exchange has not launched yet, it is possible to pre-register at the invest.com website.

Itai Avneri, speaking as a co-founder of this new venture said: 

“We are very excited to form this joint venture with Bittrex. Innovation and determination have led invest.com to take a strategic step forward into the new world of trading. The brand will focus solely on the emerging crypto industry… We believe that excellent product experience coupled with supreme customer support, value added services and regulation state of mind will provide the community of traders with the ultimate platform to trade cryptocurrency in a safe and secure environment. Our goal is to become the most reputable platform in the EU and later in numerous countries across the globe.”

And Bittrex co-founder and CEO, Bill Shihara, added:

“Blockchain technology has the potential to provide groundbreaking solutions for businesses and consumers around the world. That's why every action we take is geared toward advancing this emerging technology, including launching this new trading platform with invest.com. This partnership will increase customers' access to some of the world's most innovative blockchain projects and further drive adoption of this revolutionary technology. Today's announcement is another exciting step forward for the industry and Bittrex as we continue expanding our global footprint through new services and strategic partnerships.”


Featured Image Credit: Image Via the Bittrex website