Twitter and eToro have joined forces in an unexpected collaboration, bringing millions of users a fresh wave of financial opportunities.
According to an article published by CNBC on April 13, Twitter has partnered with eToro, a social trading company, to enable users to directly access stocks, cryptocurrencies, and other financial assets through the platform. The article discusses the upcoming roll-out of a new feature on the Twitter app, which aims to expand the range of financial instruments accessible to users and the potential implications of this partnership for Twitter’s future growth.
The CNBC article explains that this new feature will allow users to view market charts for an expanded selection of financial instruments and trade stocks and other assets using eToro’s platform. Currently, Twitter offers access to real-time trading data from TradingView for specific index funds and companies through its “cashtags” feature. With the collaboration with eToro, Twitter cashtags will now cover a much wider range of instruments and asset classes.
Users will be able to click a button labeled “view on eToro,” which will redirect them to eToro’s site, where they can buy and sell assets. eToro uses TradingView as its market data partner.
In the article, eToro CEO Yoni Assia expresses his belief that the partnership will help reach new audiences and strengthen the connection between the Twitter and eToro brands. This collaboration is considered a significant business development for Twitter since Elon Musk became CEO after acquiring the platform for $44 billion last year.
The eToro CEO anticipates that the partnership between Twitter and eToro will contribute to the platform’s growth as a “super app” offering a variety of services, such as messaging, banking, and travel.