On Monday (June 21), Swiss luxury watchmaker Hublot, which is a wholly-owned subsidiary of the French luxury conglomerate LVMH, announced a new limited edition watch called the “Big Bang Unico Essential Grey“.
The watch comes in a limited edition of just 200, and is available online on the e-commerce platform http://hublot.com, and thanks to a partnership with crypto payment processor BitPay, at the Hublot United States eBoutique, clients will be able to pay with select cryptocurrencies: Dogecoin ($DOGE), Shiba Inu ($SHIB), XRP ($XRP), Bitcoin (BTC), Bitcoin Cash (BCH), Ethereum (ETH), Litecoin (LTC), Wrapped Bitcoin (WBTC), and five USD-pegged stable coins (BUSD, DAI, GUSD, USDP, and USDC).
The watch costs around $21,180, which is more the current price of one Bitcoin (which is $20,562 as of 11:39 UTC on June 22).
162-year-old Swiss luxury watchmaker TAG Heuer is also accepting crypto for payments on its U.S. website.
TAG Heuer S.A. “designs, manufactures and markets watches and fashion accessories, as well as eyewear and mobile phones manufactured under license by other companies and carrying the TAG Heuer brand name. The Swiss firm “began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland.” In 1985, TAG Group acquired “a majority stake in the company, forming TAG Heuer, and in 1999, French luxury goods conglomerate LVMH bought nearly 100 percent of the Swiss company. The name comes from the combination of the initials of “Techniques d’Avant Garde” and the founder’s surname.
According to a report by The Block, Frédéric Arnault, CEO of TAG Heuer, said in a statement:
“We have been following cryptocurrency developments very closely ever since Bitcoin first started trading. As an avant-garde watchmaker with an innovative spirit, we knew TAG Heuer would adopt what promises to be a globally integrated technology in the near future despite the fluctuations— one that will deeply transform our industry and beyond.“