On Wednesday (February 2), Shiba Inu ($SHIB) team announced an interesting new partnership in Italy.

According to a tweet by the team, as the result of a new partnership Welly, a burger restaurant in Naples, Italy, has become the world’s first (and so far only) SHIB-themed restaurant.

Here is one of Welly’s popular burgers:

Source: Welly

In a blog post published yesterday, pseudonymous Shiba Inu developer Shytoshi Kusama, said that “ShibArmy is on the march” and since and “all armies must have proper sustenance”, he was happy to announce a new partnership that is significant since it “solidifies Shib’s first step into IRL (in-real-life) projects.”

He then explained why the Shiba team chose not to partner with a much larger restaurant chain:

As I said in discord, we don’t really want to partner with the huge centralized conglomerates that are con-agriculture and known for selling ‘food’ that is harmful, subpar and possibly poisonous. Instead, we scoured the world for a new, and powerful team of restaurateurs that were willing to completely rebrand their organization to fit Shib’s ethos and technology stack. (More on this soon.)

Another reason is the agility of the brand. Welly’s is a ‘burger joint’ but we understand the importance of having vegetarian, vegan, and ‘healthy’ fast food options. Upon the opening of our flagship store, we will introduce more options to cater to these needs.

He also commented on how impressed by the speed that the Welly team had SHIBified their restaurant:

Moreover on agility, within 1 week, upon the partnershib being put into place, Welly’s was able to complete a full-rebrand of their store, including mascot, creating new eco-friendly packaging, and taking suggestions from yours truly about marketing, menu and strategy.

He went on to say that the Welly team is planning to “release multiple stores in 2022 and 2023.”

On Tuesday (February 1), $SHIB fans had another reason to celebrate as the highly popular meme-inspired cryptocurrency was welcomed by crypto trading platform Bitexen in the Republic of Turkey, which is the world’s 17th most populous nation.

And last Saturday (January 29), the Shiba Inu project celebrated getting to 2.7 million followers on Twitter:


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