American professional basketball team Houston Rockets has announced that thanks to it has signed a sponsorship deal with New York Digital Investment Group (NYDIG), a leading bitcoin company.

According to the press release, which was issued by NYDIG on November 16, “as the Official Bitcoin Services Partner and Bitcoin Platform of the Houston Rockets, NYDIG will be the franchise’s exclusive partner across a range of cryptocurrency services.”

Rockets President of Business Operations Gretchen Sheirr, had this to say:

From basketball operations to business development, our organization has leaned on advancements in technology to remain on the cutting edge. Partnering with NYDIG allows us to leverage the growth of Bitcoin to provide creative rewards and payment options to our fanbase and associates.

Trey Zeluff, Director of Digital Asset Strategy at Fertitta Entertainment, stated:

Expanding the partnership between the Fertitta family and NYDIG to the Houston Rockets was a natural choice. The Rockets are a leading sports brand and NYDIG is the leader in bitcoin financial services. Together, we will deliver new opportunities for Rockets fans and the City of Houston to learn about and use bitcoin.

And Kelly Brewster, Chief Marketing Officer of NYDIG, added:

“We are thrilled to have found a forward-thinking partner in the Houston Rockets and the Fertitta family, who understand that by embracing Bitcoin, companies and brands can build loyalty with this expanding and influential customer base.

“The Rockets will be #PaidInBitcoin, and this partnership underscores our excitement about the Houston area and the Bitcoin innovation taking place there. NYDIG’s partnership with the Fertitta family, across their businesses, will significantly accelerate its goal of making bitcoin accessible to all.”

The press release went on to say that The Rockets will “work with NYDIG to expand the Bitcoin ecosystem through access, educational programming, and community support initiatives while providing NYDIG significant exposure across all of the team’s social, digital, and in-arena platforms.”  Furthermore, NYDIG “becomes the first naming rights partner of Toyota Center suite levels, to be named the ‘Bitcoin Suites by NYDIG,’ and will receive baseline apron signage during Rockets games.”


The views and opinions expressed by the author, or any people mentioned in this article, are for informational purposes only, and they do not constitute financial, investment, or other advice. Investing in or trading cryptoassets comes with a risk of financial loss.

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