Italian Professional football club, Associazione Sportiva Roma (A.S. Roma), has announced that it will launch an “official Fan Token” in partnership with Socios.
Socios is a platform that allows sporting clubs to distribute digital tokens that facilitate voting rights, rewards, and exclusive merchandise offers. Other soccer clubs currently offering Fan Tokens through Socios include Paris Saint-Germain, Juventus, and West Ham United.
A.S. Roma Becomes Latest Soccer Club to Issue “Fan Token”
From Autumn onwards, fans of the club will be able to influence decisions regarding the naming of a club facility, choose a player to feature in a live Q&A on Twitter, and select pre-match activities at the Stadio Olimpico. The club also indicated that additional matters will be made available for fans to vote on “in due course.”
Francesco Calvo, the chief revenue officer of A.S. Roma, applauded the partnership, stating:
Thanks to Socios.com’s blockchain platform we can guarantee new opportunities to our fan base around the world, giving them the possibility to interact in an innovative way with their favorite team.
Alexandre Dreyfus, the founder and chief executive officer of Socios welcomed the partnership with A.S. Roma, stating: “This partnership gives us the opportunity to educate a huge audience of mainstream consumers to the benefits of blockchain and cryptocurrencies, across Europe as well as Asia and Latin America. If you add up all the fan bases of our current partners, we're already looking at a potential audience of hundreds of millions of sports fans and users.”
A.S. Roma Tokens to be Distributed by “Fan Token Offering”
To purchase the Fan Tokens, A.S. Roma supporters will first be required to purchase Socios’ native cryptocurrency, Chiliz (CHZ), which is currently listed on BitMax, KuCoin, and Binance DEX. Supporters can purchase the Fan Tokens in exchange for CHZ through a “Fan Token Offering.” The A.S. Roma Fan Token will be priced at €2 (approximately $2.23 each).
Fan tokens can also be earned through frequent interaction with the club on the Socios platform, of freely hunted through the app’s augmented-reality geo-location feature, “Token Hunt.”
The chief strategy officer for Socios, Max Rabinovitch, stated: ”It's exciting to be partnering with a club like AS Roma, which is eager to leverage its rich history and has a genuine willingness to evolve with the demands of modern football fans to really grow its footprint globally."