On Tuesday (July 12), FinTech firm Ripple announced that it was “excited” to partner with Ducati Motor Holding, the motorcycle-manufacturing division of Italian company Ducati, and NFT PRO to “launch Web3 initiatives and bring Ducati NFTs to life using the XRP Ledger (XRPL).
XRPL was created in 2012 by David Schwartz, Jed McCaleb, and Arthur Britto, and its native digital asset is XRP.
Ducati, which is headquartered in Bologna, Italy, is “directly owned by Italian automotive manufacturer Lamborghini, whose German parent company is Audi, itself owned by the Volkswagen Group.”
Ducati’s press release, which called NFT PRO “the number one corporate white-label NFT solution for global brands”, stated that “upcoming Ducati projects will be deployed using Ripple, the leading blockchain partner providing technical support on the ultra-fast, low-cost, and carbon-neutral XRP Ledger (XRPL) blockchain.”
The press release went on to say that “with this partnership, the Bologna-based motorcycle manufacturer confirms the importance of the digital world for the experiences it offers its fans.” Within the next few months, “a series of WEB 3.0 activities will be developed through the creation of new digital aggregation spaces, NFT collections and opportunities to participate in the new activities typical of the WEB 3.0 universe, already relevant in the cryptocurrency community.”
Ducati CEO Claudio Domenicali had this to say:
“Entering WEB 3.0 is another way to get closer to the Ducatisti community by further extending the number of services offered to them. It also represents an opportunity to meet and make ourselves known to a new community of NFT enthusiasts, giving them the opportunity to live unique Ducati-style experiences and collect the digital assets that we will develop exclusively for this new dimension of the brand.“
And Christian Ferri, CEO of NFT PRO™, said:
“The opportunity to work with such an iconic motorcycle brand is a dream come true for us. I am a passionate rider myself, so we felt like kids in a candy store developing a strategy to introduce the brand to a whole new audience. We’re extremely proud to be a critical part of Ducati’s NFT launch and look forward to creating more cool projects for their fans to engage with.“
On June 16, British automotive company Lotus Cars, which manufactures sports cars and racing cars, announced “plans to launch into the world of non-fungible tokens (NFTs).” In its press release, Lotus said that for its first NFT collection it is working with NFT PRO and Ripple (which is “providing technical support” on the XRP Ledger).
Lotus’s press release also mentioned that “the partnership between Lotus and NFT PRO marks the car brand’s debut in the Web3 space by creating a community of – and exciting new opportunities for – Lotus customers, NFT collectors and crypto-fans.”
It went on to say that NFTs are “the next innovative project from Lotus Advanced Performance, the division of the business launched earlier this year.” Each NFT in the collection was “created in-house by Lotus Design” and will “pay tribute to the pioneering spirit of the iconic performance car brand.”
Simon Lane, Director, Lotus Advanced Performance, had this to say:
“Lotus has always been about cutting-edge innovation, and entering the Web3 space in this way, with a truly customer-focused NFT programme, is another excellent example of that. Partnering with NFT PRO, a real expert in this field, means we are guaranteed to deliver truly memorable content for a new digital community of Lotus fans.”