On Monday (July 25), Chipotle Mexican Grill, Inc. (NYSE: CMG) today announced the launch of a new interactive game called “Buy The Dip” that will give away more than $200,000 in $BTC, $ETH, $SOL, $AVAX, and $DOGE.
According to Chipotle’s press release, “starting at 10am PT today, fans can access the ‘Buy The Dip’ game by visiting: www.chipotlebuythedip.xyz.” The game will be “open from 10am PT to 6pm PT each day through Sunday, July 31.”
The press release went on to say that it now “accepts digital currency, including cryptocurrency, nationwide through a partnership with Flexa, the global leader in pure-digital payments” and that its customers can use “98 different digital currencies, including Bitcoin, Ethereum, Avalanche, Solana, and Dogecoin, to pay for their real food at Chipotle with a Flexa-enabled app.”
Apparently, Chipotle “first immersed itself in the crypto space in April of 2021 when it became the first U.S. restaurant brand to launch a cryptocurrency giveaway through its ‘Burritos or Bitcoin’ promotion, which dished out $100,000 in Bitcoin to celebrate National Burrito Day.”
Chris Brandt, Chief Marketing Officer at Chipotle, had this to say:
“We want to build the next generation of Chipotle fandom by connecting with the Web3 community. We’re excited to bring positivity to the crypto conversation by empowering fans to ‘Buy The Dip.’“
Here is the crypto giveaway breakdown:
It should be noted that the game is “open only to legal U.S. residents of the 50 United States & D.C who are 18 years of age or older and have a Chipotle Rewards account” and that there is a limit of one entry per person per day.