One of the most popular meme-based crypto projects (with nearly a million followers on Twitter) has entered a strategic partnership with one of Germany’s top professional football clubs.

In case you are not already familiar with Baby Doge ($BABYDOGE), here is an introduction from its white paper:

Launched in June 2021, Baby Doge Coin one of the fastest growing community in crypto memes. Baby Doge is on a mission to bring crypto to the average person while also helping save dogs in need. Baby Doge is built on binance smart chain with extremely fast 5 second block times and cheaper gas fees than ethereum.

Baby Doge Coin has learned a few tricks and lessons from his meme father, Doge. A new crypto birthed by fans of the Doge Meme online community. Baby Doge seeks to impress his father by showing his new improved transaction speeds & adorableness. He is Hyper-deflationary with static reflection that rewards holders, so more baby doge coins are being automatically added to your wallet each transaction.

One month after Baby Doge was born, SpaceX and Tesla CEO Elon Musk, who is a huge advocate for Dogecoin ($DOGE), sent out the following tweet:

Here is how professional soccer club TSG Hoffenheim, which plays in Germany’s top league Bundesliga, announced on Twitter that it had formed a strategic partnership with Baby Doge:

In a press release issued on February 3, this is how Baby Doge was described:

With a rapidly growing user base of over 1.3 million holders, Baby Doge is one of the largest and fastest growing cryptocurrency communities in the world. The community behind Baby Doge has made it into a global brand, delivering over 90 million impressions per month across all social media channels. Baby Doge places great importance on its charity work and currently works with the leading animal welfare organisations in the US.

The press release stated that Baby Doge would become “an official partner of the Bundesliga football club, where the two will work together in the future, especially in the development of club-specific ‘non-fungible tokens’ (NFTs).”

TSG CEO had this to say:

TSG Hoffenheim are happy to be working together with such an innovative and leading brand like Baby Doge. We are excited and looking forward to a successful partnership, where we’ll bring an NFT collection from the club and other exciting projects to life.

And Mike Watson, who is Baby Doge’s Project Manager, stated:

We are proud to become TSG Hoffenheim’s official crypto partner and we’re looking forward to making NFT technology available to the club’s loyal fans. This collaboration will further strengthen Hoffenheim’s reputation as a forward-looking, technology-driven Bundesliga club.

The deal is also a win-win for the entire Baby Doge community, as it expands our digital presence in the global market and places Baby Doge in the Bundesliga, while we continue to build our presence in the EU. We endeavour to expand our global reach as a community-centred project, as well as to form strategic partnerships with world-class organisations, which will enable Baby Doge to showcase our benefits and establish ourselves as a player in the sports world.

Apparently, this partnership, which became effective yesterday, also “includes key promotional materials such as LED advertising around the pitch at all home games, as well as other wide-reaching advertising tools and co-branded content.”


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