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Leading cryptocurrency exchange Binance has recruited its first Chief Communications Officer as it keeps on growing from a cryptocurrency startup to become a respected global financial institution.

According to a press release shared with CryptoGlobe, Binance’s first Chief Communications Officer is Patrick Hillman, an industry veteran who before joining the exchange was the Global Head of Innovation on Edelman’s crisis and risk practice, where he “spearheaded the firm’s cybersecurity and counter disinformation offerings.”

Before that, Patrick held senior government and public affairs positions at General Electric (GE) and the National Association of Manufacturers (NAM). Here, Patrick led advocacy efforts in response to “countless global policy issues.”

Hillman has over fifteen years of experience working on global regulatory issues, according to Binance CEO Changpeng Zhao, who said:

“We’re working hand-in-glove with regulators around the world toward our mutual goal of protecting users, encouraging innovation and further establishing the industry. Patrick’s fifteen years of experience working on global regulatory issues, such as GDPR, will be critical in advancing that work.”

At Binance, Hillman will oversee corporate communications, public affairs, media relations, and stakeholder engagement efforts. Binance co-founder Yi He noted the expert’s “proven track record of successfully helping reposition some of the world’s largest brands in highly regulated industries clearly sets him apart.”

So far this year, Binance has notably grown its compliance team by 500% and still plans on doubling it, ultimately as part of the firm’s mission to “increase the freedom of money for people around the world.”

Earlier, it announced the appointment of Tigran Gambaryan and Matthew Price, both former Special Agents of the Internal Revenue Service—Criminal Investigation (IRS-CI) Cyber Crimes Unit in Washington, D.C.