A team in one of the biggest soccer leagues in the world, the Watford Football Club (FC), is set to feature the Dogecoin logo on its sleeves for the 2021/2022 season after inking a deal with gambling website Stake.com.

According to a report from The Athletic, first spotted by Daily Hold, the deal was worth close to $1 million. It won’t be Watford FC’s first cryptocurrency-related partnership, as CryptoGlobe has in September 2019 reported on its deal with Sportsbet.io to feature the Bitcoin logo on their sleeves.

The English Premier League is said to be one of the most lucrative soccer leagues in the world, and is one of the most widely watched throughout the world. Dogecoin has seen search interest for it explode during its massive 10,000% price rally, as it went from an average of 135,000 monthly searches in April 2020 to 16.5 million in April 2021.

Dogecoin was created back in 2013 as a joke inspired by the popular Shiba Inu meme. The cryptocurrency’s community is well-known for taking on philanthropic projects, which included helping charitable organizations. It made headlines in 2014 after raising more than $25,000 worth of DOGE to let the Jamaican bobsleigh team attend the Winter Olympics in Sochi.

Notably, popular cryptocurrency platform Crypto.com has also recently struck a deal with a professional soccer organization, Lega Serie A. The platform is now set to reach over 775 million soccer fans throughout the world as the first Innovation & Technology Partner of Italian Football.

The views and opinions expressed by the author, or any people mentioned in this article, are for informational purposes only, and they do not constitute financial, investment, or other advice. Investing in or trading cryptoassets comes with a risk of financial loss.

Featured Image via Unsplash