has announced the launch of a new non-fungible token (NFT) platform that will have exclusive content from Aston Martin, Snoop Dogg, Lionel Richie, and others.

In a press release published Tuesday, announced they would be launching a new NFT platform on March 26. The platform will be dedicated to delivering unique content from popular artists, musicians, athletes, and sports. 

The release reads:

Poised to be the world’s largest and most user-friendly NFT platform, is committed to partnering with creators to develop the most compelling content for this new medium.

In addition to Aston Martin, the new platform will have content from BossLogic, Boy George, Snoop Dogg and other A-list musicians and creators. 

BossLogic said of the partnership:

 I’m grateful to have the opportunity to collaborate with Having been an avid user of their platform it’s kind of surreal I got to be part of their next step into the new era of art and NFT’s. Stay tuned for my exclusive drop and some major collaborations.

Joe Conyers, EVP, Global Head of NFTs and head of the new venture, said the platform would be a “thoughtful curator” and innovator in the growing content space. He claimed would be on the lookout for creators with a bold vision who are interested in pushing the boundaries of the medium. 

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