Japanese users of the cryptocurrency-powered Brave browser will soon start receiving BAT tokens for seeing privacy-respecting ads while browsing the web, if they opt-in to the Brave Ads program.
According to an announcement published by Brave, the result of a partnership between the browser’s creator and Japanese cryptocurrency exchange bitFlyer, a new wallet called “Integrated Wallet” is expected to be launched in November of this year.
It will allow Brave users to receive BAT tokens for seeing the privacy-respecting ads, and then either keep them or tip them to publishers and content creators. The partnership will allow Japanese users of the browser to link their exchange accounts to Brave, so the funds are sent to their bitFlyer account.
On it, they can trade Basic Attention Tokens (BAT) or convert it to Japanese yen. Brave and bitFlyer also plan on launching a marketing campaign to “expand the recognition of cryptocurrencies.” The announcement reads:
We will also launch a joint marketing campaign to expand the recognition of cryptocurrencies and blockchain technology among our customers and to improve customer convenience.
The document further details that “in the near future,” users will be able to use their BAT tokens to purchase content and subscriptions. It’s worth noting that elsewhere Brave browser users receive their tokens on Uphold, while in the U.S. they can choose between Uphold and Gemini thanks to a recent integration.
As CryptoGlobe reported, back in May Brendan Eich, the co-founder and CEO of Brave, revealed most Brave users do not use its cryptocurrency features. At the time Brave had 13.8 million monthly active users, but only 1.7 million (12.3%) were opted-in to the Brave Ads program.