Brave Browser Adds 1.5 Million Monthly Active Users in Two Months

The cryptocurrency-powered Brave browser has added 1.5 million monthly active users (MAU) in the months of April and May, taking its total monthly active user base to 15.4 million.

According to an update shared by the privacy-centric browser, it now has a total of 5.3 million daily active users, after surpassing the 5 million DAU mark in May. Per the update, Brave had 2 million people using its browser on a daily basis a year ago, showing significant growth.

Brave lets users opt-in to see privacy-respecting ads and be rewarded in its Basic Attention Token (BAT) for seeing them while browsing the web. Brave’s ads, the firm adds, brought in 1,530 campaigns since they were launched last year, showing a 255% increase from the 400 campaigns reported in October 2019.

Users are also rewarded in BAT for seeing sponsored images when they open a new browser tab. Since these were launched in February 2020, 25 campaigns using them were launched. Several high-profile companies, including Verizon, Newegg, Chipotle, and PayPal/Honey have advertised to users using the Brave browser.

In its update, Brave claims its ad campaigns are now supported in 183 countries, and have CTR (click-through rate) of 9%, far above the advertising industry’s average of 2%. Some brands, it says, even saw CTRs of up to 15%. The Brave Ads Grant Program is now reportedly providing additional awareness and support to non-profit organizations, including the Khan Academy, Save the Childre, and UNICEF France.

Creators who verified with Brave to receive BAT rewards with their users have also been steadily growing. There are now over 700,000 websites, GitHub contributors, YouTube channels, Twitter users, Twitch live streamers, and more verified to receive BAT rewards.

Featured image by Campaign Creators on Unsplash.