Google Trend Searches for ‘Buy Bitcoin’ Show Significant Interest in Cryptocurrency

Michael LaVere
  • Google Trends data shows interest in 'bitcoin' and 'buy bitcoin' has remained high following last week's market crash.
  • Searches for 'buy bitcoin' overtook 'buy gold' as investors seek to capitalize on the market volatility.

Google Trends searches for bitcoin show significant interest in the crypto-asset even after suffering one of the worst single-day losses in history.

Despite bitcoin dropping briefly to $3600 last week and losing more than 60% of its value over the last month, Google Trends data shows interest investing in cryptocurrency. 

Search queries for bitcoin jumped last week, even amidst the market panic and global economic uncertainty generated by the COVID-19 pandemic. Searches for ‘bitcoin’ nearly doubled on Mar. 12 to reach their highest point since June 2019 and remained elevated in the aftermath. 

google trends buy bitcoinSearch interest in 'bitcoin' over the last 30 days | Source: Google Trends

Interest in ‘buy bitcoin’ also saw a substantial spike, and transiently topped queries for ‘buy gold,’ as investors scrambled to find the best opportunity in the volatility. 

Google Trends data shows that ‘buy bitcoin’ has remained higher in the aftermath of last week’s crash than through the month of February and beginning of March. 

However, some analysts are questioning whether retail and institutional investors will be able to stomach the market volatility going forward. 

Others, including Gemini CEO Tyler Winklevoss, are pointing to a potential buying opportunity for bitcoin investors. 

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