On Tuesday (January 21), Huobi Group, which was founded in 2013, launched a new digital asset platform called Huobi Brokerage, which is aimed at institutions and high-net-worth individuals.

Huobi Brokerage offers:

  • compliance with “regulations in multiple countries, including Japan and Gibraltar”
  • “various high-frequency and low-latency trading solutions, such as colocation options, to meet trading demands”
  • various custom solutions (“OTC loan, locking and mining, and other one-stop services”)

Institutional client of Huobi Brokerage get “dedicated account manager, potential to get higher API rate limit, higher withdraw limit, special trading fee promotions, and other benefits.”

Huobi says that Huobi Brokerage supports “high-volume block trades across major cryptocurrencies and stablecoins such as BTC, USDT, HUSD, PAX, TUSD, and USDC” and that support for ETH, EOS, BCH, LTC, and XRP is coming later this quarter.

It also mentions that “liquidity solutions available via Huobi Brokerage include over-the-counter liquidity, exchange liquidity aggregation, and customized financing and lending facilities”, and that other features such as interest rate products, alpha products, and custodian services are expected to debut in Q2 2020.

According to Huobi’s press release, last November, the company “established its Global Institutional Business (GIB), a new team and a business line of products and services targeted toward institutional clients,” and Huobi Brokerage is “the first product to be launched under the newly formed GIB division and the latest addition to a growing suite of industry-leading blockchain and crypto products within the Huobi Group portfolio.”

Ciara Sun, Vice President of Global Business at Huobi Group, stated:

“There’s an industry-wide consensus that institutional investors and HNWIs will be the major contributors of growth for the crypto economy in 2020 and beyond, but barriers like low liquidity and a lack of asset enhancement products are stalling widespread adoption. By introducing institutional-grade products and liquidity solutions that cater to the needs of institutions and eliminate existing barriers, we’re aiming to help drive the entire crypto economy forward.”

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