Leading cryptocurrency exchange Binance has announced it’s adding new trading pairs with the European Euro (EUR) at 08:00 UTC on January 3.

The cryptocurrency exchange’s new trading pairs will allow its users to trade the euro directly for various top cryptocurrencies, including bitcoin (BTC), ether (ETC), Binance coin (BNB), and XRP. The exchange will also add trading pairs against the USDT stablecoin, as well as against its Binance USD (BUSD) stablecoin.

The move comes after it added EUR deposits and withdrawals in November of last year, as Binance works to expand its fiat-to-crypto offering. The exchange initially launched fiat-to-crypto trading pairs by listing the Nigerian Naira on its platform, in October of last year.

Binance was already offering EUR trading pairs on its subsidiary Binance Jersey, which launched in January of last year. Now, it’s adding the fiat currency to its main platform, after adding new trading pairs for the Russian Ruble (RUB) and for the Turkish Lira (TRY).

Notably, in a blog post welcoming the new year Binance CEO Changpeng Zhao revealed one of the company’s goals for 2020 is to keep on adding more options to its direct fiat-to-crypto offering, reaffirming the plan to add 180 fiat currencies to the platform. Zhao wrote:

One of our key goals for 2020 is to bring crypto to the masses. For this, we aim to enable fiat-to-crypto trading for 180+ fiat currencies.

In the post, he added Binance “always” has a number of strategic acquisitions in the works, noting “a couple of them are major and will have a significant impact.”

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