Dutch Billionaire Calls Agreement With Facebook 'Impossible' in Bitcoin Ad Lawsuit

  • Dutch billionaire John de Mol has asked for a ruling in his lawsuit against Facebook after negotiations have failed.
  • De Mol's lawsuit centers around fake bitcoin ads using his name and likeness. 

Dutch billionaire and ‘Big Brother’ creator John de Mol has issued an update on his lawsuit against Facebook concerning the publication of fake bitcoin advertisements using his likeness for promotion. De Mol says negotiations with the social media company have deteriorated, and is pushing for Dutch courts to deliver a ruling on the case.

Fake Bitcoin Advertisements

De Mol claims that he has been frustrated by a series of bitcoin-related ads that have falsely used his name and likeness for promotion on the social media platform. Despite efforts to negotiate with Facebook, de Mol says that it has been “impossible” to come to an agreement over the false advertisements. 

The billionaire businessman first filed the lawsuit in June and is now asking the Amsterdam District Court to make a ruling in the case.  De Mol released a statement explaining his situation, 

After three months of negotiating it has become clear to me that it is impossible to come to an agreement with Facebook on the misleading bitcoin advertisements.

He continued, 

While the company seemed to be cooperating, it was merely a smokescreen that concealed its reluctance to put in place the desired measures in a timely and correct manner.

Facebook has yet to comment on the issue, but de Mol is not the first person to complain about fake bitcoin ads on the platform. In August, New Zealand TV host Duncan Garner insisted that he was not behind a series of Facebook ads using his likeness to promote bitcoin and expensive cars. 

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