Coincheck, the cryptocurrency exchange, and Macromill, the market research group, are jointly launching the "Coincheck Survey" service that offers users reward points that they can exchange for digital assets.
The two Tokyo-based companies announced in an official press release, published by Coincheck's parent Monex Group, that in addition to the new service they planned additional collaborations to "further make the cryptocurrency investment accessible to individuals".
Coincheck Survey allows customers taking part in reports and studies conducted by Macromill, who are typically awarded "Macromill Points" for their participation, to exchange their points for investment in cryptocurrencies.
The exchange said in its press release:
In partnership with Macromill, a leading marketing research company that offers marketing solutions best suited for clients, Coincheck is expanding opportunities for an increase in the number of people who start investing in cryptocurrencies.
Coincheck was acquired by Monex Group in April 2018 for JPY3.6 bilion ($34 million) following a hacking of the exchange in January in which around 500 million NEM tokens were stolen - worth $530 million at the time.