EnCirca Accepting Pre-Registrations for Ethereum’s .ETH Domain Names

Siamak Masnavi

EnCirca, Inc. ("EnCirca") announced on Monday (July 22) that it is the first generic top-level domain (gTLD) registrar accredited by the Internet Corporation for Assigned Names and Numbers (ICANN)—a nonprofit organization "responsible for coordinating the maintenance and procedures of several databases related to the namespaces and numerical spaces of the Internet"—to accept applications for .ETH domain names.

In a press release shared with CryptoGlobe, EnCirca said that Ethereum's .ETH "was created to map human-readable domains names to blockchain wallets, facilitating ease of use." 

Tom Barrett, President of EnCirca, stated:

Billions of internet users will soon have blockchain wallets for sending and receiving crypto-currencies. In response, EnCirca has made it easy for brand owners to protect their trademarks on the blockchain.

Since blockchain domain names "are not regulated like .COM or .ORG domain names," the "traditional trademark protection mechanisms to prevent cyber-squatting of brand names are nonexistent," and that's why EnCrica is advising brand owners to "defensively protect their trademarks in the .ETH top-level domain as soon as possible."

EnCirca also says that the Ethereum Naming Service (ENS) has two types of application processes (depending on the length of the domain name that you wnt):

  • Short Character .ETH Domain Names (such as Apple.ETH), which are three to six characters long. Naturally, these are expected to be very popular, and so to "ensure that these short domain names are allocated to those who have already used the same string in a pre-existing domain like .COM or .US," Ethereum will "award registrations to the applicant demonstrating the longest continuous use of the same name in an existing domain name extension, such as .COM, .US, .ORG etc." You can pre-register until August 2. The price is based on the length of the domain name. Also, it should be pointed out that pre-registration does not "guarantee the name." In the event that a name is pre-registered by more than one person/company, "the name will go into an auction phase."
  • Long Character .ETH Domain Names (such as Microsoft.ETH), which are seven characters or longer.  These are "available now on a first-come, first-served basis," and in fact, have been publicly available since May 2017 (with almost 300,000 names already registered). Note that "some names may be reserved or premium."

You can apply to EnCirca for both short and long character .ETH domain names.

The timeline for the .ETH domain name launch is:

  • May 19: "Pre-registrations began"
  • August 2: "Last day for submissions"
  • October 2: "Short name auction bid period ends"
  • November 2: "Short name auction reveal period ends"

Featured Image Credit: Photo via Pexels.com

Buterin: Ethereum Foundation Sold 70,000 ETH at All-Time High

Michael LaVere
  • Vitalik Buterin revealed on a recent podcast that he was able to convince the Ethereum Foundation to sell 70,000 ETH at the last all-time high.
  • Development group would have made around $100 million when the price of ETH was near $1400

Vitalik Buterin, co-founder of Ethereum, revealed that the Ethereum Foundation netted around $100 million by selling ETH at its last all-time high, when it was trading close to $1,400.

Speaking on a podcast with Eric Weinstein, managing director of Thiel Capital, Buterin explained that the Ethereum Foundation sold 70,000 ETH “basically at the top” of its market price. 

Buterin was able to convince other members of the Foundation to make the trade. He said,

I did get the Ethereum Foundation to sell 70,000 ETH like basically at the top and that’s doubled our runway now, so it was one good decision that had a lot of impact.

Ethereum’s previous all-time high occurred in January 2018, when the price of ETH reached close to $1,400. Buterin also has a personal history of selling at the top of the market, moving 30,000 ETH at the end of the bull market in December 2017. 

When asked how he felt during the ensuing bear market of 2018, which took the price of ETH as low as $84, Buterin said he was undeterred. He also explained that he was relieved by the price correction and did not believe that crypto had created enough value to be worth half a trillion dollars. 

Featured Image Credit: Photo via Pixabay.com