On Thursday (May 9), Travala.com ("Travala"), a leading crypto-friendly accommodation booking platform that has its own blockchain-powered ecosystem, announced a strategic partnership with the Litecoin Foundation to help drive the mainstream adoption of cryptocurrencies for making payments.
In its business plan, Travala describes itself as "the next-gen online travel agency." Its 567,928 properties span across 82,311 destinations in 210 countries.
Travala believes that its platform offers several benefits that make it better able to serve a younger generation of consumers who "dislike the established order, have not yet formed their brand loyalties, and yet are tech-native and extremely socially aware."
These benefits include:
- at least 15% cheaper than "traditional" online travel agencies such as Expedia.com, Booking.com, and TripAdvisor.com;
- support for cryptocurrency payments (as well as fiat currencies);
- "blockchain-verified" reviews; and
- a" token-powered incentivization economy"; the AVA token "enables users to benefit from the largest possible discounts when booking their next trip, is given to contributors who help grow the platform through authentic reviews and other content, rewards those who make successful referrals and is paid as fuel cost by other platforms when they leverage Travala infrastructure to improve their own offerings."
These are Travala's current payment options:
Travala says that it is "kickstarting" its partnership with Litecoin Foundation with the #TravelWithLitecoin campaign, in which "Travala.com and Litecoin Foundation will enable users to save up to 40% on hotel bookings through Travala.com and Litecoin’s LoafWallet."
The Loafwallet is a Litecoin wallet available for iOS and Android. It was built by Litecoin creator Charlie Lee, and it is maintained by the Litecoin Foundation.
As with the #PayWithLitecoin, the #TravelWithLitecoin campaign "encourages the Litecoin community to use LTC as a form of everyday payment wherever their journey may take them."
In the press released shared with CryptoGlobe, Travala says that it will also be the official accommodation partner for the upcoming two-day Litecoin Summit 2019 event (October 28-29, 2019 in Las Vegas).
Matthew Luczynski, CEO and Founder of Travala.com said:
“The consumer is in the driver seat when it comes to achieving mass-market cryptocurrency adoption, and we’re delighted to embark on this journey with the Litecoin Foundation with a unified goal: to bring the mainstream use of cryptocurrencies into everyday life. This is a proud milestone for us as we continue building out our platform to welcome those who share the same vision for the crypto economy.”
Luczynski added that this partnership with the Litecoin Foundation "will enable a more inclusive and flexible travel experience for users, as they embrace the versatility of cryptocurrencies as a payment solution."
Charlie Lee, the managing director of Litecoin Foundation, had this to say:
"We are excited to work with Travala.com to make it easier for Litecoin users to #TravelWithLitecoin. Nothing aids mass adoption more than real-world use cases, and the opportunity to use a global currency like Litecoin to travel around the world is a powerful one."
According to CryptoCompare, at press time (10:25 UTC on May 9), LTC is trading at $74.42, up 0.12% in the past 24-hour period:
Featured Image Credit: Photo via Pixabay.com. "Payment Options" Screenshot Courtesy of Travala.com