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The cryptocurrency-powered Brave browser, which has been allowing its users to earn its Basic Attention Token (BAT) for seeing ads on its developer channel, has recently rolled out the feature to the Beta version of the browser.
This means that users will be able to earn BAT tokens while browsing the web, without having to deal with the developer version of the browser – which is much less stable than the Beta version, in which new features are often tested.
According to Brave, only users who opt-in to see the ads are going to see them and be rewarded for it. As reported, the first phase of the ad rollout found users were engaging with the ads they were seeing.
Our beta channel now features Brave Ads for testing. Users can opt in to view private ads via Brave Rewards, and will be able to claim BAT accumulated for having viewed ads. Link to download Brave Beta: https://t.co/u6HMPploBM— Brave Software (@brave) April 2, 2019
On Reddit, users have pointed out that, just like in the developer version of the browser, users will only see ads if they’re located in certain countries, including the United States, the United Kingdom, Canada, Germany, and France. The program will reportedly be rolled out to users throughout the world after they’re released on Brave’s stable version.
Notably, the Brave browser was funded through an initial coin offering (ICO). In which its BAT tokens were sold for investors. It was launched by former Mozilla CEO Brendan Eich, and features a built-in adblocker and blocks trackers by default.
The ads appear to those who opt-in as pop-ups, and clicking these rewards users. In these, Brave is reportedly giving them 70% of the revenue, which could potentially help them earn up to $5 per month in BAT, according to Eich.
Tokens the users earn are, by default, distributed to websites and content creators they visit, although these parameters can be changed to allocate specific amounts to specific publishers. Users can also keep the tokens, to wait for a withdrawal option to appear.
Last year, the browser added a built-in tipping feature, allowing users to use their tokens to tip websites and content creators. In the future, publishers will be able to show ads on their own websites, through a system that’ll reward them with 70% of the revenue they generate, and rewarding users with 15%, while the firm will keep 15% for itself.
As CryptoGlobe covered, the company is looking to roll out its ad feature beyond its own browser in the future.