Enjin, an information technology company focused on online gaming that created the Enjin Coin (ENJ), is set to gamify charitable donations through blockchain-based collectibles that’ll benefit gamers who donate.
According to a press release shared with CryptoGlobe, Enjin is launching a charity platform in a partnership with the SENS Research Foundation, a charity working on the treatment of age-related diseases, to gamify donations and incentivize the charity’s funding.
The platform is set to reward donors with blockchain-based collectible items (non-fungible tokens or NFTs) created by Enjin on its platform. Essentially, this means that whenever a donor contributes through the platform, he or she receives a collectible token representing the donation.
The token, per the press release, will help provide greater transparency for donations thanks to the Ethereum blockchain, and will “more deeply resonate with donors.” In the pilot platform with the SRF, the tokens may be “for specific lab equipment, funding for researchers, or some other pressing need of the foundation.”
Commenting on the move Maxim Blagoy, the CEO of Enjin, stated:
By creating a more exciting, playful and incentive-based system for people to donate, we will encourage an ecosystem for active ongoing contributions with strong potential to go viral globally, instead of one-time donations.
The tokens can, according to the document, be accumulated by individuals or teams, and be actively traded. Donors are going to be encouraged to collect specific sets and create portfolios to collect rewards, further gamifying the donation experience.
Enjin added that as more game platform get on board, the NFTs will be usable as in-game items that may give gamers various special perks. The Enjin platform is reported to have over 30 games building with it.
Dr Aubrey de Grey, the co-founder of the SRF, stated:
Our work to cure crippling age-related diseases relies entirely on active partners and donors like the Ethereum Foundation. Their ongoing support has a real and powerful positive impact on the vital work we’re doing to both improve quality of life and extend healthy human longevity.
Vitalik Buterin, one of Ethereum’s founders, is known to have donated over $2.4 million worth of Ethereum to the SRF, as at the time the organization published a press released announcing it.
As CryptoGlobe recently covered, Enjin’s crypto wallet is reportedly going to power the Samsung Galaxy S10 when it comes to crypto, allowing it to support BTC, LTC, ETH, and all ERC-20 tokens. When the move was revealed, the price of Enjin’s ENJ token surged.