13% of Amazon Users Would Be Interested in Purchasing Crypto From It, Survey Shows

Francisco Memoria

A recently conducted survey seems to show that 13% of Amazon’s users would like to see the e-commerce giant sell cryptocurrencies through its platform, around the same amount interest in seeing Amazon-branded health-care coverage, public transportation, and medical marijuana.

The survey, included in a report published by Investing.com, shows that those interested in seeing the company sell cryptos aren’t nearly as many as those interested in seeing an Amazon-branded computer (73% of respondents), or local coupons and deals (52%). The report notes, however, respondents “anticipated Amazon would eventually provide [these] services.”

Interest in cryptocurrencies and medical marijuana has been attributed to the e-commerce giant’s predominantly millennials user base. The survey showed millennials spend around $123 a month on its platform, while gen-xers spend around $118, and baby boomers spend $102.

The survey, as Finance Magnates points out, comes merely days after the CEO of Binance, the largest cryptocurrency exchange, revealed he believes Amazon will “sooner or later” have to issue its own currency.

Last year, the e-commerce giant purchased three cryptocurrency-related domain names: amazonethereum.com, amazoncryptocurrency.com, and amazoncryptocurrencies.com. It already owned amazonbitcoin.com by then.

At the time, most cryptocurrency enthusiasts believe the company was getting ready to launch its own crypto or cryptocurrency-related services. Others pointed out, however, it could have been defending its brand name by stopping scammers or other firms from using the domains.

The company, however, hasn’t yet moved to accept cryptocurrencies or offer crypto-related services. Back in 2014, when companies like Microsoft and Overstock started accepting BTC payments, Amazon’s payments head Tom Taylor told Recode:

Obviously [Bitcoin] gets a lot of press and we have considered it, […] but we’re not hearing from customers that it’s right for them and don’t have any plans within Amazon to engage Bitcoin.

Some analysts, however, believe that other tech giants getting into crypto will lead to a snowball effect that may include Amazon. Reports have suggested Facebook has been developing its own cryptocurrency, and the company has recently acquired blockchain startup Chainspace, in what was its first acquisition in the blockchain space.