Brave Ad Rewards in Testing, to Go Live in Beta Version of Brave in ‘Weeks’

Colin Muller
  • Brave testing opt-in ads on developer version
  • No actual BAT payments yet - those coming in 'several weeks'

Testing of “ad display and delivery” is now live on the developer version of the Brave browser, which is the platform for the Basic Attention Token (BAT) cryptocurrency. The developer versions of the browser are roughly equivalent to an alpha version, and according to the download page are “very early iterations and aren’t for the faint-of-heart.”

This does not mean, however, that users can start receiving BAT rewards for watching ads. That functionality will go live within “several weeks” on the browser’s beta version, at which time “Users will [...] be able to earn 70% of the revenue share” from ads on delivered Brave (the Brave company receives the rest).

Brave and BAT Lately

BAT, an ERC-20 token, is the currency of what is meant to be a new kind of consensual online advertising ecosystem. BAT runs on Brave, an open-source browser built on Chromium that blocks invasive advertisements and trackers.

Brave/BAT instead facilitates a direct connection between users and advertisers. BAT payments made to users can be used as donations, as payments to content creators, or traded on cryptoasset exchanges - or just used as money if someone will accept it.

The company’s blog says that direct advertising will always be opt-in - meaning that Brave still retains the function of a privacy-focused browser even without these features turned on.

Ultimately, Brave will support two types of ads: User ads and publisher-integrated ads. User ad functionality is described above - users must opt-in - but publisher-integrated ads provide opportunities for verified publishers to present ads within their websites or channels.

CryptoGlobe recently reported that 5.5 million users per month are now using Brave on various operating systems. Brave/BAT report that 28,000 verified publishers are signed up on the platform. 2018 has seen some big partnerships for the company, for example with the Dow Jones Media Group and the DuckDuckGo private search engine.

The current online advertisement reality which Brave seek to disrupt, fueled by invasive tracking of users’ actions, is widely thought to be broken and even “dystopian.”

Report: Russian Finance Minister Hints At Allowing Cryptocurrency Trading

  • Finance Minister alluded to the approval of cryptocurrency trading in a bill circulating the Russian Federation
  • Using crypto as a means of payment is still unlikely.

A report by Russian news service Interfax claims that a Ministry of Finance representative hinted at the idea of allowing cryptocurrency trading in the future, despite the country’s current ban on cryptoassets.

Russia Considers Allowing Cryptocurrency Trading

The report, published on June 21, states that Deputy Minister of Finance Alexei Moiseyev told journalists cryptocurrency trading was being considered in a bill circulating the Russian Federation. Moiseyev cautioned that the Ministry of Finance had not reached a conclusion on cryptocurrency, but intimated that trading may eventually be allowed.

Bitcoin Trading Cryptocurrency RussiaRussian Federation debates approving bitcoin trading. | Source: Pixabay

The Deputy Minister explained that the Russian central bank and Ministry of Finance were debating the nuances of cryptocurrency in a meeting held on Friday,  

“We now have a question of determining how much cryptocurrency can be used. There is a range from prohibition to the possibility of purchase. Like foreign currency, it’s possible to buy and sell, but it’s impossible to pay. After a political decision is made on this issue, we will have the responsibility.”

In May 2018 the Russian Federation passed a landmark bill banning the use of cryptoassets for payment, including the ability for Russian citizens to trade crypto.

However, Moiseyev’s recent comments allude to the government considering allowing citizens the right to buy and sell crypto via trading while continuing the ban on its actual use as a form of payment.

FATF Complicates Cryptocurrency Trading

Anatoly Aksakov, head of the Duma Financial Market Committee, called the review of Russia’s cryptocurrency policy a “compromise solution.” He pointed to the recent mandate passed by the Financial Action Task Force (FATF) necessitating Russia draft a revised policy towards cryptocurrency to remain in compliance against money laundering.

On the same day the Russian Ministry of Finance discussed cryptoasset trading, the FATF issued a controversial decision, requiring cryptocurrency exchanges to share user data. The intergovernmental group cited the need for increased regulations to combat money laundering and illicit behavior.

The crypto community responded to the FATF’s decision with overwhelming disapproval. Chainalysis, a data analytics firm, claimed that the mandate would have the opposite effect and ultimately lead to less transparency.