Brave Ad Rewards in Testing, to Go Live in Beta Version of Brave in ‘Weeks’

Colin Muller
  • Brave testing opt-in ads on developer version
  • No actual BAT payments yet - those coming in 'several weeks'

Testing of “ad display and delivery” is now live on the developer version of the Brave browser, which is the platform for the Basic Attention Token (BAT) cryptocurrency. The developer versions of the browser are roughly equivalent to an alpha version, and according to the download page are “very early iterations and aren’t for the faint-of-heart.”

This does not mean, however, that users can start receiving BAT rewards for watching ads. That functionality will go live within “several weeks” on the browser’s beta version, at which time “Users will [...] be able to earn 70% of the revenue share” from ads on delivered Brave (the Brave company receives the rest).

Brave and BAT Lately

BAT, an ERC-20 token, is the currency of what is meant to be a new kind of consensual online advertising ecosystem. BAT runs on Brave, an open-source browser built on Chromium that blocks invasive advertisements and trackers.

Brave/BAT instead facilitates a direct connection between users and advertisers. BAT payments made to users can be used as donations, as payments to content creators, or traded on cryptoasset exchanges - or just used as money if someone will accept it.

The company’s blog says that direct advertising will always be opt-in - meaning that Brave still retains the function of a privacy-focused browser even without these features turned on.

Ultimately, Brave will support two types of ads: User ads and publisher-integrated ads. User ad functionality is described above - users must opt-in - but publisher-integrated ads provide opportunities for verified publishers to present ads within their websites or channels.

CryptoGlobe recently reported that 5.5 million users per month are now using Brave on various operating systems. Brave/BAT report that 28,000 verified publishers are signed up on the platform. 2018 has seen some big partnerships for the company, for example with the Dow Jones Media Group and the DuckDuckGo private search engine.

The current online advertisement reality which Brave seek to disrupt, fueled by invasive tracking of users’ actions, is widely thought to be broken and even “dystopian.”

Justin Sun Congratulates CZ on Binance Coin (BNB) Price Setting a New All-Time High

On Saturday (April 20), Justin Sun, the Founder and CEO of TRON Foundation congratulated Changpeng Zhao (aka "CZ"), the CEO of Binance, and the rest of the Binance team on the Binance Coin (BNB) price breaking its previous all-time high (ATH), which had been set in January 2018.

This was the tweet Justin sent out at 08:54 UTC on April 20:

CZ replied with this tweet:

According to CryptoCompare, at 07:05 (UTC), the BNB price reached the new ATH of $25.42, as can be seen in the 24-hour price chart shown below:

BNB - 24 Hour CC Chart - 20 Apr 2019.png

As CryptoGlobe reported on April 18, there have been quite a few catalysts behind the impressive rise in the price of BNB over the past three months, a few of which are listed below:

  • High successful initial exchange offerings since January 28 (BitTorrent, Fetch.AI, Celer Network) via Binance Launchpad.
  • Ever-expanding list of use cases for Binance Coin.
  • Regular quarterly BNB token burns (the 7th one was reported by Binance on April 16).
  • Successful mainnet launch of Binance Chain (on April 18), with the swap from ERC20 BNB tokens (on Ethereum) to BEP2 BNB tokens (on Binance Chain) expected to begin on April 23 at 00:00 (UTC).

With regard to future BNB price catalysts, since Binance seems to be betting its future on Binance Chain, the main ones are probably:

  • a successful token swap process (i.e. from ERC20 BNB to BEP2 BNB);
  • existing projects, such as decentralized social media platform Mithril, announcing their migration to Binance Chain; and
  • new projects deciding to adopt Binance Chain.

Finally, if you are a BNB token holder and you are worried about how to prepare for the mainnet token swap, the best advice comes from Binance:

 

Featured Image Courtesy of Binance